Summary

Crown World is a leading full-service dental laboratory company founded in 2015 and headquartered in Louisville, Kentucky, with additional facilities in California, Nevada, and other locations across the United States. The company specializes in manufacturing high-quality dental restorations including crowns, bridges, bite splints, implant restorations, and digital dentistry solutions. Crown World has established itself as the fastest BruxZir® zirconia crown laboratory in the USA, offering 3-day in-lab turnaround times for their signature products. The company combines advanced CAD/CAM technologies with traditional craftsmanship to deliver custom dental restorations tailored to individual patient needs. Their product portfolio includes BruxZir Full-Strength and Esthetic zirconia crowns, IPS e.max restorations, Comfort H/S bite splints, 3D printed dentures, and various sleep apnea devices. Crown World serves dental professionals nationwide with a focus on speed, quality, and value, providing comprehensive digital dentistry resources, scanner setup guides, and exceptional customer support. The company operates multiple manufacturing facilities and maintains a strong commitment to making dentistry more affordable through efficient production processes and cost-effective solutions.

Job description

Essential Functions

Creates custom websites through application of HTML/CSS and theme frameworks using content management systems (CMS), including but not limited to Adobe Experience Manager and WordPress.
Builds, updates, and maintains responsive websites and landing pages using WordPress, Elementor Pro, and other similar applications.
Creates and modifies page layouts, templates, forms, headers, footers, and reusable website elements.
Translates designs and business requirements into functional user-friendly web pages.
Optimizes websites for mobile responsiveness, performance, accessibility, UX, and SEO.
Troubleshoots website, CMS, browser, and front-end issues.
Maintains company websites and e-commerce platforms.
Collaborates with marketing and cross-functional teams on campaigns and website projects.
Uses HTML, CSS, and JavaScript for customization and troubleshooting.
Recommends improvements to website structure, templates, functionality, and workflows.
Modifies website templates within WordPress utilizing best practices for website structure and development.
Identifies and suggests alternative design concepts or website themes.
Develops website content, graphics, and other visual imagery, coordinating with marketing cross-functional teams to ensure brand and messaging consistency across all digital touchpoints.
Optimizes custom website graphic elements and iconography as required by project to ensure capability with modern technology and devices.
Manages and maintains the company’s e-commerce site (e.g., Shopify) including administering themes, managing and updating product information, managing and exploring plug-ins, and troubleshooting.
Creates marketing emails using custom HTML or by leveraging existing HTML templates.
Engages with cross-functional project stakeholders to assess project needs and timelines.
Participates in planning meetings/conference calls as necessary.
Tracks time and project progress through applicable project management platforms.
Assesses marketing analytics and applies insights to improve the user experience (UX).
Troubleshoots web issues using Chrome developers tool and other technologies.
Performs other related duties and projects as business needs require at direction of management.

Education and Experience

High school diploma or equivalent required.
Minimum four (4) years of progressive experience in digital marketing across a range of disciplines, such as websites, email, analytics, campaign metrics, Shopify, WordPress, paid media, tag management, digital asset management, digital integrations, or application programming interface (APIs).
Prior experience working with WordPress, Elementor Pro, or other web development applications, required.
Prior experience working with AEM or enterprise CMS, preferred.
Prior experience troubleshooting websites, CMS, browser, and front-end issues.

Requirements

High school diploma or equivalent required.
Minimum four (4) years of progressive experience in digital marketing across a range of disciplines, such as websites, email, analytics, campaign metrics, Shopify, WordPress, paid media, tag management, digital asset management, digital integrations, or application programming interface (APIs).
Prior experience working with WordPress, Elementor Pro, or other web development applications, required.
Prior experience working with AEM or enterprise CMS, preferred.
Prior experience troubleshooting websites, CMS, browser, and front-end issues.

Company overview

Crown World is a leading full-service dental laboratory company founded in 2015 and headquartered in Louisville, Kentucky, with additional facilities in California, Nevada, and other locations across the United States. The company specializes in manufacturing high-quality dental restorations including crowns, bridges, bite splints, implant restorations, and digital dentistry solutions. Crown World has established itself as the fastest BruxZir® zirconia crown laboratory in the USA, offering 3-day in-lab turnaround times for their signature products. The company combines advanced CAD/CAM technologies with traditional craftsmanship to deliver custom dental restorations tailored to individual patient needs. Their product portfolio includes BruxZir Full-Strength and Esthetic zirconia crowns, IPS e.max restorations, Comfort H/S bite splints, 3D printed dentures, and various sleep apnea devices. Crown World serves dental professionals nationwide with a focus on speed, quality, and value, providing comprehensive digital dentistry resources, scanner setup guides, and exceptional customer support. The company operates multiple manufacturing facilities and maintains a strong commitment to making dentistry more affordable through efficient production processes and cost-effective solutions.